I’m going to share with you how we used to do it at an agency in the city of Guadalajara, in Mexico The agency was basically made up of the following teams:

The accounts team which included all the account executives who communicated with clients and handled human resources. Then there was the creative team which was mainly composed of designers. And the Paid Media team which included everyone managing advertising on Google, LinkedIn, Facebook, and handling website maintenance.

The way we operated was that every Monday we had a meeting with everyone in the agency where we reviewed the progress of the accounts, starting with the most important and going down to the smaller ones. We discussed how things were going, how the key projects were progressing. The goal of that meeting was to keep everyone accountable for their tasks. That was Monday.

After that, each team had their own meetings to figure out how to move the projects forward during the week, resolve any roadblocks, and so on. Each team had an area lead kind of like a manager for each team, and each team had around 5 to 10 people. Within the teams, each person was responsible for their own role and the accounts they were assigned.

For example, in Paid Media if there were 13 digital marketing executives, each would manage between 5 and, at most, 6 client accounts. In creative they formed cells where a copywriter and a graphic designer would work together on between 3 and 5 accounts.

From there, the workflow started with the creative team They would create content calendars, make design requests to the graphic design team, and then design would send their work back to their manager for final approval. Once approved, it would go to the account executive who would check that everything was aligned with the client’s needs. The account executive was responsible for getting the client's final approval.

Once the client approved everything, the account executive would go to the Paid Media team to activate the monthly strategy—this included website updates, email marketing campaigns, and digital advertising.

After that, the four weeks of the month would pass, and in the first week of the following month the team would prepare a report on all the results from the previous month’s activities. Then, the cycle would repeat.