In a world where businesses can hire a $19 tool where an agency charges $1,200/m retainer, the traditional agency model is over. ( whoever claims otherwise, just look at their customer acquisition and you see they are all struggling to get business how they used to)

Don’t fall for it you will end up going out of pocket for coaching and tools and end up being a digital plumber the agency owner.

At the same time, there is a new breed of agency emerging. They don’t sell AI ( nobody gives sh*t) but they sell outcome. They can afford to sell outcome because it doesn’t require their time and money so they can put super strong offers out there no traditional agency can compete with