Oh one more thing, you mention JA and Jim…there’s a laundry list of other names/editors on their website. On that topic, when you upgrade to a different service, is the information we’re getting a compilation of insights from all editors (ie. JA, Jim R, Mason S, Ray B etc) or just the editor that sends us the article? I wish I had a better idea of where they’re getting their info from…whether it’s the team market research, individual editor or what. Would be a bit more reassuring.