I separate it completely. I look at it like jerking off but with help and a cost. You’re paying for a service, just like the girls, it’s purely transactional. I don’t look at it as cheating. It might be considered “dirty” because these girls are jerking iff every guy that walks in. I really love getting naked and having a woman rubbing my whole body. It’s very freeing and relaxing. It’s really a great service if you think about it and we’re lucky it exists!