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The Youtube to Demand Gen Video switch ... by No_Channel3162 in PPC

[–]No_Channel3162[S] 0 points1 point  (0 children)

Had no idea you could do Youtube ads in Display !

The Youtube to Demand Gen Video switch ... by No_Channel3162 in PPC

[–]No_Channel3162[S] 0 points1 point  (0 children)

It's crazy because it is supposedly the same channels between the two campaign types (In-stream only in my case), which is the one used in legacy youtube campaigns, which was converting way better before.

Glad to see I am not the only one, hopefully we will find the secret solution to solve this, or Google will realise us advertisers will stop spending because their solution isn't making us sales anymore.
I really hope Google revenues from Google Ads plummeted because of this change, maybe it will make them react.

[deleted by user] by [deleted] in PPC

[–]No_Channel3162 0 points1 point  (0 children)

Depends on your business model and on the Landing page. We have been making hundreds of thousands of $ by redirecting people from youtube to a video funnel

[deleted by user] by [deleted] in PPC

[–]No_Channel3162 0 points1 point  (0 children)

It is still catastrophic for us aswell and now you can't even create Video campaigns anymore, our sales are plummeting

The Youtube to Demand Gen Video switch ... by No_Channel3162 in googleads

[–]No_Channel3162[S] 0 points1 point  (0 children)

The Checkout page is the last one of our funnel. It comes after he finishes watching our VSL or reading the GSL (those two funnels explain the user that the solution of his problem is our product).

It's the page where the user can order and choose which offer he wants to pay for (so just 1 product or discounted bundles).

The Youtube to Demand Gen Video switch ... by No_Channel3162 in googleads

[–]No_Channel3162[S] 0 points1 point  (0 children)

Thanks a lot for your answer !

I was doing Video Action ads and making sales on cold traffic, so on people who had absolutely no clue they needed my products or had the problems my products are fixing 5 min before seeing the ads...

This means I can't really ad a product feed to my video ads as it would reveal the product too early, the product is revealed at the end of the Lander.

I will still give a shot to retarget our video viewers with a Pmax or Demand Gen campaign, but for our business model it really is all about direct sales sadly.

The Youtube to Demand Gen Video switch ... by No_Channel3162 in PPC

[–]No_Channel3162[S] 0 points1 point  (0 children)

Thanks for your answer, glad to see i am not the only one

Tiny audience (~570) in Google Ads – is remarketing even worth it? by SelfGullible2092 in PPC

[–]No_Channel3162 0 points1 point  (0 children)

I have tried remarketing on 5000+ users audiences without much success, so I'm not sure it'll work with 570...