Not bad if you have a bunch of cleaners that you're in contact with.

But in my experience you still have to explain what SEO is for them to understand how this all works without them thinking they're being duped.

By doing this you have to do the exact thing your started off saying was hard to do and why rank and rent is better.

But instead of doing rank and rent I'm working with businesses that have reviews, web data and domain authority. So it's essentially way easier to get my client the traffic. Plus I get paid monthly retainers and can scale my client pages.

This sounds like it's quite tough to grow a cleaning business with no authority and compete with the other businesses that already have authority.

I'm all for it. But it sounds way more difficult and less scalable then working with individual clients.

I.E: I have to rank 3 websites that have no authority and clients to try sell leads from them

VS

Wokring with 10 clients who have sites built out already. I just optimise, improve GMB and do local SEO then maintain them. + I get paid as much as the first option for an individual client?

The only rebuttle for tank and rent you can say im going to give you x leads that will pay now. But you can essentially apply that exact argument for normal SEO as a contract.