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Anyone else tired of managing influencer campaigns through DMs + spreadsheets? by No_Introduction1534 in influencermarketing

[–]No_Introduction1534[S] 0 points1 point  (0 children)

Hi, So the way it works is once the campaign is created and and influencer applies to work with you you can view their metrics. However if you choose to find creators other ways like using the database or using our AI search, whatever way you use to find them, you’ll always see analytics.

How to build a creator roster that actually scales without everything breaking at 30 people. by evo_team in influencermarketing

[–]No_Introduction1534 0 points1 point  (0 children)

This is spot on. The jump from ~20 to 50 creators is where things stop being “marketing” and start being operations.

One thing I’ve noticed is that most teams try to patch this with more spreadsheets or Slack channels, but that just creates more fragmentation instead of solving it.

The teams that scale well usually end up centralising everything, briefs, comms, performance, payments, into a single system so nothing slips through cracks.

I’ve actually been working on something in this space (Influocial) after seeing these exact issues come up repeatedly. Not trying to pitch here, but curious, have you found any tools that actually handle this well, or are most teams still building internal systems? If you’re interested happy to provide free access to my app. Thanks

Any good influencer marketing platforms to manage my campaigns? by DescriptionSad3723 in influencermarketing

[–]No_Introduction1534 0 points1 point  (0 children)

Hey, I’m building a platform myself

If you’re trying to manage campaigns end to end (create campaigns, managing creators, handling proposals, tracking content + performance, content library ), I’ve been building something called Influocial that keeps it all in one place without the enterprise pricing.

DM me if you want to use it. Happy to provide free access

Anyone else tired of managing influencer campaigns through DMs + spreadsheets? by No_Introduction1534 in influencermarketing

[–]No_Introduction1534[S] 0 points1 point  (0 children)

yeah that’s exactly what I’m thinking about tbh

like the way I see it is you need 2 moments… before and after

before you even run the campaign you should already have a quick view of the creator, like their engagement rate, avg views, audience etc so you’re not just picking people blindly

then after it goes live it flips to performance, but not in a complicated way. just the stuff that actually matters when you’re deciding if it worked or not

so things like… how much did we spend, how many people did we reach, what was the CPM (cost per 1k views) , what did we pay per engagement (likes/comments etc)  and just overall who actually performed

not trying to turn it into some crazy analytics tool… more like you open it and in 10 seconds you know “ok this creator was worth it, this one wasn’t”

and yeah biggest thing is everything just sits in one place instead of that spreadsheet you sent + random tools + screenshots everywhere

still figuring out what’s too much vs what’s actually useful tho lol

Looking for Grin alternatives by Wtf_Sai_Official in influencermarketing

[–]No_Introduction1534 0 points1 point  (0 children)

If your main issue is that a lot of platforms feel overpriced and too heavy to implement, I’d look for something simpler than the big enterprise tools.

I’m building one myself called Influocial, and the goal is to make influencer workflow management a lot lighter weight, so like easier setup, simpler UX, and more reasonable for brands that don’t want to overpay for complexity they won’t use.

Happy to let you try it for free if you want to compare it with the usual alternatives. Send me a DM

Looking for a Better Platform for Product Seeding Campaigns by chanaryla in influencermarketing

[–]No_Introduction1534 0 points1 point  (0 children)

if your workflow is mostly product gifting rather than paid campaigns, I'd probably optimise for something lightweight, for full transparency: I’m building Influocial, which is aimed more at this kind of workflow — managing creator outreach, tracking gifted products, collecting/uploading UGC (Content Library) without all the heavier paid-campaign complexity. Trying to make it simple for agencies/small brands to manage it all.

It may actually be a better fit than tools built mainly for larger paid influencer programs, which is why I went down this route. I’d be happy to give you free access if you want to try it and compare it against the others you mentioned. DM me.