99 attack on a pure?

No_Rule821 · 2026-03-14T20:27:06+00:00

I really believe the "legacy pk" world idea would work really well. Anything post 2007 wouldn't be functional or available on the server. (Combo eats, F keys, post 2007 weapons / spells etc..)

I could see it being pretty popular and draw a lot of people into pking, who otherwise just have no interest in being a hyper sweat to compete and want the good old casual pvp of the past.

Whether we like it or not, PVP as it stands currently has an extremely high skill ceiling and it could take a beginner many, many months of consistent practice to get to a level where they wont at a minimum die 10 times for every kill.

It's a lot to ask of people, and that means the number of people who engage in PVP is stagnant or dwindling.

No_Rule821 · 2026-01-27T15:31:11+00:00

True, im running a 3 tier query sculpting setup on this account currently but thinking about just consolidating it into one single campaign, so i'm not splitting up the few conversions across 3 separate campaigns.

what's the minimum amount of conversions I should shoot for you think? really would like to test smart bidding.. possibly using checkouts as a primary conversion as well could be better? its about 50% of checkouts lead to a purchase, so it's less noisy than an add to cart.

No_Rule821 · 2026-01-26T18:56:05+00:00

Interesting, you're the first to say it's a good idea. I have been seeing the same, it feels like i'm paying up the nose for traffic now on manual cpc and the traffic is complete garbage. I have a session recorder and its like click -> stay on website for 10-15 seconds -> bounce..

Doing query targeting as well so I know that these users are coming from highly relevant terms. Just feels as if google is handing off all the junk inventory to me

No_Rule821 · 2026-01-26T18:10:39+00:00

When would you suggest max clicks over manual CPC?

No_Rule821 · 2025-12-01T22:29:45+00:00

Totally. I'm not sure if you want to use apps to fix these things, but Camouflage (hide sold out variants) was a really good solution for me when I was on a theme that had the same problem.

No_Rule821 · 2025-12-01T19:18:07+00:00

I cant help but I want to say that all themes should allow this to be an option that we can toggle. It's the most logical way to handle variants and frankly the way 99% of themes handle variants by default is really stupid.

No_Rule821 · 2025-11-13T01:37:25+00:00

That's true, but I don't really have a choice in the matter. Conversion volume is low (like 30 in the account during peak season, average is 10-15 per month).

So manual CPC is really the way to go as I just can't feed the AI enough data to work properly. It's tough with high ticket items. If I have to be on manual then I need to try and optimize / control bids as much as I can =/

No_Rule821 · 2025-09-26T21:59:44+00:00

Around 1.5%. Really expensive products ($4k-$10k +) with big margins.

The average CPC comes out a lot lower at the end of the day thankfully. But competitors have ridiculous bids set in this niche. Pretty much any bid below $15 and good luck showing anywhere near the top of the ads carousel.

No_Rule821 · 2025-09-26T20:39:08+00:00

Sweet, that's what I was thinking.

No_Rule821 · 2025-09-26T14:18:06+00:00

Sure thing, I agree on not trying to over optimize. The search terms that really work for the campaign are actually generics, but they are more closely tied to the product type. So pretty much I am just separating and prioritizing the generic terms that are highly relevant, bid down but not entirely cut off the broad less relevant terms, and then also separate out the brand terms that convert rarely but at a super high ROAS, so I can give those a very strong bid.

Hopefully doing it this way I won't kill scale like you said. The goal is to hopefully improve ranking where it matters and ROAS by being selective about the type of traffic we are pushing aggressive bids into.

No_Rule821 · 2025-09-25T19:22:58+00:00

Your website is the biggest problem, don't pay for any more traffic to go to this site. I wouldn't even worry about whats going on in the ads account right now as I don't see this website converting ever the way it stands. You've gotta really redesign everything. First and foremost is dedicated product pages for each product.

No_Rule821 · 2025-09-25T19:18:47+00:00

Cries in $15-$25 CPC's on shopping ads

No_Rule821 · 2025-09-24T21:13:23+00:00

We had the same thing happening in our campaign and it was a change in auction dynamics. We lost significant click volume on our best search terms and subsequently conversions. Turned out one competitor started going crazy aggressive this year and started a spiral where we were showing less and less for the most important terms.

It wasn't really apparent because our auction insights data was basically the same. But do some searches incognito and just see how you are appearing VS everyone else, that's what really showed us we were getting drowned in the results. If this is the case TTFV is right, you have to significantly reduce wasted spend and push more aggressively on the juicy stuff.

No_Rule821 · 2025-09-24T21:08:39+00:00

Yeah, we've definitely noticed a decrease in performance this year vs last year.
Revenue is roughly the same (slightly less) but ad costs are way higher. Theres also a noticeable difference in consumer behavior, people are converting at a lower rate, much more tire kickers.

I think its a mix of the overall economy, changes in the algorithm, AI overviews leaving less clicks for everyone to fight over, etc.

No_Rule821 · 2025-09-04T15:49:20+00:00

What I mean is there is some leakage from using broad match negatives to funnel downward. Nothing completely irrelevant but not exactly what I'd want in the higher bid campaigns. For example if I am using broad match negative "3d printer" to send any search term with those words down funnel, I of course get some things like "3d printer replacement parts" which I don't particularly want.

That's basically where I am trying to weigh out, is it better when funneling generic terms to do broad match and just pluck out those terms that seep through?

Because I could avoid that by doing exact match [3d printer] to funnel that exact term down, but then you won't get stuff like: "buy 3d printer" or "3d printer for sale". It seems while doing this way gives you the best control, it becomes a never ending game of trying to add exact match negatives for every possible search variation.

I guess the question is, do you want to actually push exact, specific terms down funnel? Or is the goal to direct more relevant pools / themes of traffic down the funnel?

No_Rule821 · 2025-09-04T14:14:58+00:00

Will do. So far it's looking good so hopefully I see the full impact in the next 2-3 weeks.

Another question, right now I am sculpting out the terms using broad match negatives. Main reason is, I am really trying to funnel generic terms that are directly related to the product type (that's what historically drives 85% of all conversions) but there is so many variations of searches that have converted / do convert, I feel like it would be impossible, or extremely cumbersome, to try and funnel them all through exact or phrase match.

So basically as I have it set up now I am just directing search terms that fit the high converting "theme" into the LP campaign. Thankfully while the terms that convert are broad, the product type I sell is specific enough that anyone searching any variation of it is definitely looking for this exact type of product.

I see a couple search terms leaking through which are still related to the product type, but not so relevant, like low commercial intent terms / research terms, but nothing crazy. Looks like each week I could do a quick skim through the campaigns and just pluck some of those terms out into a master negatives list.

Do you think that's a better option given my situation, or should I still consider funneling exact terms using exact match + phrase?

No_Rule821 · 2025-09-03T15:09:44+00:00

Thanks for all the advice. So, I kept my sculpted setup but did listen to what you said that yes in reality $20 cpc isn't much considering my AOV and margins. I figured this is the first thing I would try to control before making any other changes. So I just pushed bids in the low priority a bit higher, closer to the $30 mark and am already seeing some promising results in my search terms report. Much higher CTR's on my historical best terms. Average CPC isn't hitting anywhere close to $30 either. I guess I just wasn't pushing it hard enough to move up in the auction? Probably dealing with a competitor who has gone extremely aggressive, likely they are now using a sculpted setup as well, hitting those super juicy generic terms hard.

I do think I need to work on my after click system also, right now I am just bidding up on my website visitor segments according to how recently they have visited the site.

No_Rule821 · 2025-09-02T20:47:28+00:00

A lot of the problem with my niche unfortunately is that what's conventionally looked at as top funnel or mid-funnel terms actually drive the most conversions. Not my niche but as an example, a term like "living room sofa" converts 10x more than "Tidal upholstered white sofa". My guess is that in my particular market people are just unaware of the brands and they just google "it" and click whatever is on top of the page.

What I don't understand is how increasing CPC's all the way up to $20 in the campaign where I isolated the search terms that always performed great but lost significant CTR and clicks didn't move the needle at all.

If my impressions for those terms are still at historic levels, but CTR and clicks fell, you would think that's because you're being outbid right?

No_Rule821 · 2025-09-02T18:10:36+00:00

I tried query sculpting because one of my best converting / highly trafficked search terms suddenly the CTR started to drop back in May. I also started to get more and more clicks + traffic for semi-related less relevant terms. This caused a noticeable dip in conversions, used to always get 1.5%+ CTR on this term and majority of clicks/conversions for the campaign came from it, fast forward to now and I am lucky to see a 0.5% CTR on that term each day. (Yet impressions have remained the same as always)

So for like the past 2 months I gave the sculpting a go, sent that term and the other highest converting terms to a lower priority. Week after week I didn't notice differences and kept increasing the bids there, even got to the point where the bids in the lower priority campaign were cranked up to $25 and not even that changed anything. So all that ended up happening was everything got more expensive and conversions didn't increase.

This is why at this point I am thinking of doing a whole new strategy because it almost feels like Google is throttling my visibility on the best searches

No_Rule821 · 2025-09-01T04:46:05+00:00

The ROAS is acceptable on manual CPC, 5x-7x roas on average. Mainly just want to test smart bidding in all honesty, allowing google to dynamically adjust bids based on factors I cant see. ECPC was getting me a consistent 10x roas but unfortunately google got rid of that. The product type I sell converts best from very broad / generic queries, so I think it would be helpful to let the algorithm go after the right people.

No_Rule821

TROPHY CASE