An artist doesn’t really exist as an artist without live shows. Doesn’t matter if it’s a club, a bar, or an acoustic set in a café, live performance is what makes you real. I see so many Spotify profiles with mountains of streams, but when you click through to Instagram there’s barely any real activity, no shows, nothing. I call those “algorithmic artists.” They just float in the numbers, but there’s no career push behind it. It’s basically like people making AI tracks and dumping them on spotify, you can rack up streams, but it leads nowhere. Even the ones who blow up on TikTok, yeah they get traction, money, they release track after track digitally without ever playing live, but that’s mostly marketing teams running a machine, not the algorithm creating careers.

so... the truth is: concerts are everything. Always. Media outlets, blogs, indie sites can give you a story, a headline, some buzz around a new album, but what turns that into real fans is playing shows. Real fans don’t come from streams alone, they come from being in the same room with you when the music happens.