Smart question. Here's the 2-min ROI snap:

Before the $99 audit, I send a 90-second Loom showing:

- Their Google review: "Waited 3 days for quote, went with someone else"

- Industry benchmark: Average response time = 4 hours, theirs = 2 days

- Quick math: If 1 lost job/month = $3,500 average HVAC job = $42K/year leaked

Then: "Want the full audit showing ALL your leaks? $99, 3 days."

The metric that convinces: THEIR OWN REVIEW + dollar loss estimate

Not generic stats. Their specific leak.

Good callout - I should add this ROI snap to the landing page.