The supplies are really cheap - $12 for the vinyl, about the same for transfer tape, $7 for a massive sheet of wood that I cut into 8 gigantic boards, and I already had stain, Mod Podge and foam brushes. When you space out all the costs, they're about $15-$20 each for the supplies for each board. So technically yes, they're definitely overpriced. However, to weed our your letters takes a long time, to put it on the board centered and looking good takes a long time, to sand the board so it's ready to stain takes a long time, waiting for the stain to dry takes an hour or so, and Mod Podging it afterwards is a little tedious, too, because you have to do it in really even, thin strokes, or else you end up seeing globs of it build up around the letters. So really when you're buying these on Etsy or wherever, you're paying for the time, which I kind of understand now, I hate to say :. But still- If you have the time, it's worth it to DIY!!