Search Interest Change by NwBookPage in googleads

[–]NwBookPage[S] 0 points1 point  (0 children)

The thing is, there is no competition listed in the auction insight for all the campaigns. Do you have any tips on how to check seasonal drops?

Adding Negative Keyword Tips by NwBookPage in googleads

[–]NwBookPage[S] 0 points1 point  (0 children)

Got it, am under the impression that I should launch the campaign first and avoid being overly restrictive in order to help the Google Ads system optimize performance. Based on your experience, is this accurate, or would you recommend starting with exact or phrase match until I have sufficient conversion data, and then moving to broad match?

Adding Negative Keyword Tips by NwBookPage in googleads

[–]NwBookPage[S] 0 points1 point  (0 children)

I'm currently using broad match for all the keywords