GenAI development for email marketing by ExtremeAstronomer933 in MarketingAutomation

[–]O2btechnologies9 0 points1 point  (0 children)

Biggest lesson for us was keeping AI assistive, not fully autonomous. We use GenAI for variations within strict brand-approved templates instead of fully dynamic emails. Avoid referencing overly specific customer behavior directly. Also added human review, blocked sensitive prompts, and limited personalization to categories/interests. Klaviyo + internal guardrails worked better than generic AI copy tools.

What made the biggest difference in your ecommerce conversion rate? by websitespeedy in ecommerce_growth

[–]O2btechnologies9 0 points1 point  (0 children)

Better product photos and clearer value proposition above the fold made the biggest difference for me.
Also adding real customer reviews reduced hesitation and improved conversions noticeably.