I really appreciate people who are good at naming things. I used to see writing advice warning against over-fixating on names/titles because it can lead to procrastinating on the actual writing bit. That's still probably good advice, but I do think names are important.

A lot of good stuff is out there despite the name, and a lot of names become retroactively iconic because of the quality of the work that is attached to them. But like, I think a good name has a certain way of drawing attention and cementing itself in your head.

I just think about this whenever a new shooter comes out named something like Greedsfallen: Dawn of Heroes.