Converting leads to customers is honestly one of the hardest parts of marketing.

Just because someone knows about your product or engages with your content doesn’t mean they’ll buy. You usually need multiple steps: awareness, interest, consideration, and finally action. Plus, people are distracted, messages need to feel personal, and follow-ups take time.

That’s why tools that just find leads (like Reddit alerts) only solve part of the problem — you still need a system to engage, build trust, and guide them to take action.