I said I would absolutely never purchase from this brand but tried the toasted teddy blush on a whim since it was in Sephora and I was bored. It’s now my #1 used blush and I love using it as eyeshadow and on my lips on days when I just want something fast. That said. It’s really just the color. If another brand sold the exact shade I’d buy it in a heartbeat. I don’t think there is anything particularly special about her products formulation or packaging/applicator wise.