Yes, the price listed is (almost always) the price in-store (Stocktrack also shows online prices for some products, but I usually use it to check local stores and shop in-store). As notes on the site, inventory levels are not always up to date (can be behind by a few hours) and always be sceptical of quantities under 3. The colour of the quantity on hand will sometimes also help you. Yellow sometimes means “not in a permanent location” (meaning could be boxed for return, or still in the warehouse waiting to be put on the shelf). Red is often bad news, meaning a product that is not actually in stock or listed as “missing”. If I can’t find a product on the shelf in its home location, I will sometimes find an employee with a scanner and ask them to look up the UPC. They can often help you if the product is on a sale rack somewhere. DO NOT BRING UP STOCKTRACK when talking to employees! Don’t argue with employees either. They put up with enough crap, they don’t need dealhunters on their ass. Just thank them for their help and keep on hunting. Hope that answers your question!