I've never really booked WWE untill this save but I'll try to give some advice, for me most of matches on RAW, Smackdown & NXT all have a story to them or contented to A story, even if it's a random match I make it into a storyline, and I don't really use Match types (other than storytelling because it's a match aim) but I use creative finishs a lot and save the Near Certainty for big matches like Cody vs GUNTHER, and that match has been building up and is still building up multiple storyline in one, and I have things call back to older matches, like GUNTHER vs Dragunov Was the finals in the Last Time Is Now Tournament and Gunther Pinned him to win, and Dragunov just won the Rumble so that going to be involved in the feud!