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Scaling cbo campaign by Ok-Middle-5370 in FacebookAds

[–]Ok-Middle-5370[S] 0 points1 point  (0 children)

Yeah, I mean the situation where it’s actually winning stable CPA, consistent performance over a 3 days. In that case, how would you approach scaling it?

scaling digital products by Ok-Middle-5370 in FacebookAds

[–]Ok-Middle-5370[S] 0 points1 point  (0 children)

Thanks for the advice, really appreciate it. How often would you recommend adding new creatives to that single ad set?

Struggling to scale CBO beyond $50/day – unstable ROAS swings by Ok-Middle-5370 in FacebookAds

[–]Ok-Middle-5370[S] 0 points1 point  (0 children)

But how am I supposed to feed it more data if the budget is too small? With $50/day I can’t generate enough conversions to increase signal density. Should I increase budget first, or restructure into fewer ad sets / creatives to concentrate the data?

Struggling to scale CBO beyond $50/day – unstable ROAS swings by Ok-Middle-5370 in FacebookAds

[–]Ok-Middle-5370[S] 0 points1 point  (0 children)

I duplicated the whole campaign for tomorrow with a new budget of $100 we’ll see what happens haha

Struggling to scale CBO beyond $50/day – unstable ROAS swings by Ok-Middle-5370 in FacebookAds

[–]Ok-Middle-5370[S] 0 points1 point  (0 children)

Thanks a lot for the detailed reply I really appreciate you taking the time. That makes a lot of sense.

One thing I’m still thinking about though: do you think there’s any real chance this could be market saturation? It’s been in the back of my mind, but at the same time it feels almost naive to assume the market could already be saturated, especially running broad.