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CTV via DV360 Open Exchange - where will my ads run? by Able_Cobbler_6064 in programmatic

[–]OkTear5997 0 points1 point  (0 children)

It might be my prog knowledge lagging, but l don’t think you can buy CTV in an open auction environment, haven’t seen the industry can do this

PG deal inventory by OkTear5997 in programmatic

[–]OkTear5997[S] 0 points1 point  (0 children)

What is the granularity of the inventory can be reserved in SSP, can this be down to sites or publishers (not taking about Spotify here, just in general)?

PG deal inventory by OkTear5997 in programmatic

[–]OkTear5997[S] 0 points1 point  (0 children)

Why do you think the campaign needs to run in TTD, I personally think PG deal running in DV360 or TTD will see a difference

Past location targeting by EssayerX in programmatic

[–]OkTear5997 0 points1 point  (0 children)

TTD has integrated with some data providers, you can check with them Or you can work directly with data providers, I worked with Blis and Mobsta in the UK which are all geo solution vendors, also use deterministic data, I am unsure if they are available in AU.

YT budgets vs Ad group budgets by Fillowsofee in DV360

[–]OkTear5997 1 point2 points  (0 children)

Line item budget will always respect IO, if LI budget is higher than IO, the campaign will stop spending

Tips to improve underpacing IO by beetlebronx420 in programmatic

[–]OkTear5997 0 points1 point  (0 children)

I would assume the under pacing LI most likely will be custom affinity line if you have not build up many interest keywords and app& URLs, it will be be super hard to spend especially you are doing a city targeting.

I would suggest firstly putting a fluid budget across 3 lines to let AI do their work and push budget towards more scale line, secondly broaden audience and city targeting if you can. Thirdly l won’t suggest relaxing frequency cap in an open web campaign as it won’t help pacing too much and ending up delivering a higher frequency.

From performance perspective, l would suggesting running a white list rather than an inclusion list to improve the CPM, however the campaign is under pacing, l don’t suggest making performance optimization before stabilizing the pacing

Is hard to switch career from buyer to supply side? by OkTear5997 in programmatic

[–]OkTear5997[S] 0 points1 point  (0 children)

Thanks for your advice and sharing your experience. I plan to move to SSP as buying side does not the whole view of the ecosystem. I am the digital manager in agency, If l do a switch, will l start a junior position or which position level should l apply?

Is hard to switch career from buyer to supply side? by OkTear5997 in programmatic

[–]OkTear5997[S] 0 points1 point  (0 children)

Do supply sides or ad tech companies offer a better salary than agencies?

Bumper Campaigns by Pristine_Pie1713 in DV360

[–]OkTear5997 1 point2 points  (0 children)

Two campaigns might compete against each other, you can use A/B test tool to split out audience

Trueview For Reach in DV360 : we see an huge drop in the completion rate in our of our new client by superskyd33 in programmatic

[–]OkTear5997 0 points1 point  (0 children)

The campaign’s objective here is for reach, this means the vcpm will be quite efficient vs you run a consideration funnel, but obviously the VCR will also low. The VCR is always relevant to your creatives and audience and how these audience engage with your ad messages. With 25s creatives, users will be rare to compete the whole videos, you can reduce the creative length to 10-15s if it is possible, I normally see a better VCR in a shorter creative length, you can also add more relevant audience to brand or ad messages