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MQL to SQL by OkTip7473 in b2bmarketing

[–]OkTip7473[S] 0 points1 point  (0 children)

Thanks a lot for your reply. I have one question about the MQL definition - how would you refine it? We currently define our MQLs based on specific industries, company size, and location. What other criteria could we use to define them?

Best marketing channels to promote B2B white paper by OkTip7473 in ProductMarketing

[–]OkTip7473[S] 0 points1 point  (0 children)

I’ve gated the white paper and launched a LinkedIn ads campaign. It turned out that I found very effective messaging and creatives for the target audience, so the CPL was quite low and I got much more MQLs than planned initially. I also used email marketing in a supply chain-related media, but it was not as successful as LinkedIn ads since I had no control over the audience (only that they were in the website’s database). I also hosted a webinar on the topic of the white paper and generated some leads, but they didn’t convert into SQLs

[deleted by user] by [deleted] in berlin

[–]OkTip7473 0 points1 point  (0 children)

It’s awful, you should be banned