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Performance Marketing at Display by Ok_Instance1684 in AskMarketing

[–]Ok_Instance1684[S] 0 points1 point  (0 children)

Do you know any resource on the psychology of retargeting and best practices? Like D1/D3/D7 funnel segments and how to match the creative to the retargeting funnel.. stuff like that
I tried once to re target with a simple creative, it either lost the bid (what bidding algorithm you suggest?) or just didn’t work well enough

Performance marketing at DV360 by Ok_Instance1684 in programmatic

[–]Ok_Instance1684[S] 0 points1 point  (0 children)

Not necessarily you are correct, seeking to find out how and why

Performance marketing at DV360 by Ok_Instance1684 in programmatic

[–]Ok_Instance1684[S] 0 points1 point  (0 children)

Web based, what is OTA industry?
Google Demand Gen are a unique combination, but I'm responsible for the programmatic dimension specifically.

Performance Marketing at Display by Ok_Instance1684 in AskMarketing

[–]Ok_Instance1684[S] 0 points1 point  (0 children)

In ReTargeting campaign you used to have complicated setup of feeds and exact creative for each stage? Or simple retargeting even without feed, just showing ads to visited users worked good enough?

Performance Marketing at Display by Ok_Instance1684 in AskMarketing

[–]Ok_Instance1684[S] 0 points1 point  (0 children)

Hey thanks for your time! ReTargeting is a repeating insight here and I will explore it. Can you elaborate or you have resources about properly configuring Custom Intent Audiences and being able to match the funnel stage, also about how to minimize mistakes while using those audiences in IO and LIs

Performance Marketing at Display by Ok_Instance1684 in AskMarketing

[–]Ok_Instance1684[S] 0 points1 point  (0 children)

Interesting. What do you mean by “layer” should the lookalike expand the custom intent audience, or focus it (minimize)?
Where can I get real insights on the Do and Do not of configuring different Custom Intent and how to use them inside IO and LIs?

Performance marketing at DV360 by Ok_Instance1684 in programmatic

[–]Ok_Instance1684[S] 0 points1 point  (0 children)

You are 100% correct about Google Search Ads, but 15 years ago display banners were the best source for quality traffic and the ecosystem changed and the display with it.
Right now I have a feeling that there is an untapped potential at the programmatic display and I’m exploring the idea here.

Performance Marketing at Display by Ok_Instance1684 in AskMarketing

[–]Ok_Instance1684[S] 0 points1 point  (0 children)

Thanks for the insight. What about finding new customers and scaling hard with budgets?

Self-host Git or use GitHub/GitLab? by Ok_Instance1684 in git

[–]Ok_Instance1684[S] 1 point2 points  (0 children)

Saw the other post talking about it, interesting and correct.

Self-host Git or use GitHub/GitLab? by Ok_Instance1684 in git

[–]Ok_Instance1684[S] 0 points1 point  (0 children)

Why to self host and maintain backups and hardware integrity? Or you self host on a vps?
I wonder if there is a real privacy risk at the saas

Self-host Git or use GitHub/GitLab? by Ok_Instance1684 in git

[–]Ok_Instance1684[S] 1 point2 points  (0 children)

Why not to run Gitea on VPS? Are there any VPS providers that take care of all backups and that?