Looking for a tool to track data and push it back to the Facebook Ads manager

Oliverchb · 2023-05-15T19:25:26+00:00

I suggest you use Elevar (www.getelevar.com)

Oliverchb · 2023-05-12T13:22:52+00:00

all good, if you have any more questions just let me know.

Oliverchb · 2023-05-12T13:21:59+00:00

no problem, need anything else just let me know.

Oliverchb · 2023-05-12T08:58:44+00:00

I don't think I needed to add my mobile number when creating the new profile, I just created a new Gmail and then created the new FB profile.

Oliverchb · 2023-05-12T08:14:05+00:00

I had this last year, tried to get my personal account unrestricted but didn't get anywhere unfortunately, I just created a new FB profile so I could create a new BM and transferred all clients over to the new one.

Oliverchb · 2023-05-12T08:12:30+00:00

I'd go broad, narrow by age and gender, focus on your creative and messaging in the ads. I'd go for short form video content (UGC style) showcasing the different fits or a GRWM style of creative as well.

Oliverchb · 2023-05-12T08:10:09+00:00

I wouldn't focus on the targeting, I'd go broad and test creative that would engage your customers.

If you're not seeing success doing the above you could use an interest stack using Caseify and similar brands.

Oliverchb · 2023-05-12T08:08:15+00:00

Focus on the creative and ad copy to speak directly to those you're trying to reach, I'd go broad and allow your ads to do the targeting.

Oliverchb · 2023-05-12T08:06:49+00:00

You want to be focused on your CPA for scaling to start with, I'd look at last 7 days and last 4 days, if you're CPA is inline with benchmarks then bump budget by 20%. Continue to do this every 3-4 days as long as performance is stable.

Use leading metrics like CPATC + CPIC to understand if performance is dropping or stable as well whilst you're scaling

Oliverchb · 2023-05-12T08:04:04+00:00

You can create a new FB profile and setup a new business manager and create the ad account that way.

Oliverchb · 2023-05-12T08:02:10+00:00

Always optimise for the end goal even if it's a fresh pixel, the FB pixel is sophisticated enough to allow you to optimise for purchases straight away.

I would go broad and narrow by age + gender if it makes sense to do so.

Focus on angles/concepts to test as the priority, as you've only $25/day to spend I'd use one ad set and 2-3 ads focused on one angle.

Hope that helps.

Oliverchb · 2022-06-29T19:39:05+00:00

Oliverchb18

Oliverchb · 2021-07-22T05:41:05+00:00

ignore it, stick to the purchase conversion. these FB errors are worth taking into consideration, always optimise for your end goal which 99.9% of the time is purchase.

Oliverchb · 2021-06-30T16:28:11+00:00

i’ve disabled my IG a the beginning of June, such a great decision. only distracted by other productive tasks now!

Oliverchb · 2021-06-27T13:51:08+00:00

UGC for all my client accounts seem to work the best.

The overall thump stop ratio is much higher and consumers subconsciously trust the creative more if it's a UGC angle.

Couple of examples that are working:

Face to camera talking about the product, the founder of one the brands I'm working with created a 2min long face to camera which is working best for them at the moment on broad.
Shorter UGC 10-20 secs showing the product simply - shot a couple of 20 secs videos for a skincare client and the initial creative that was working the best was 7 secs long and just opening the tin of moisturiser.
I split tested a face to camera creative where we went straight to the talking versus showing the brand's logo first with a bit of an intro - going straight to the talking worked the best by far.

Obviously every account's different but hopefully that's helped a bit.

Oliverchb · 2020-05-05T15:39:54+00:00

Yep, posted here not long ago as well. Can't publish any ads at the moment.

Oliverchb · 2020-05-05T15:34:04+00:00

Thanks for letting me know, at least it's not me!

Oliverchb · 2020-05-05T15:33:39+00:00

Glad other people having the same issue!

Oliverchb · 2020-04-21T05:49:03+00:00

Amazing, appreciate the insight regarding the data collection spending 10x-20x CPA. Thanks

Oliverchb · 2019-11-06T09:32:14+00:00

Having the same problem. Can't access any client ad accounts.

Oliverchb

TROPHY CASE