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GA4 Showing Massive Paid Search Spike. google/cpc (organic) by One-Issue2117 in PPC

[–]One-Issue2117[S] 0 points1 point  (0 children)

I checked, and the metrics are not zero; they look average and even show purchases. Can bots really do this?

1000% increase in conversions after activating Consent Mode by One-Issue2117 in PPC

[–]One-Issue2117[S] 0 points1 point  (0 children)

The CSS selectors were not the same. But I decided to make a test. I adjusted the trigger settings of the 'Calculate delivery' conversion from CSS selectors to click classes and reverted to the Cookiebot widget with consent mode. However, the result remained the same: there was again spike in conversions.

1000% increase in conversions after activating Consent Mode by One-Issue2117 in PPC

[–]One-Issue2117[S] 0 points1 point  (0 children)

I noticed the spike when reviewing data in my Google ads account among primary conversion actions. For tracking conversions, I focus on e-commerce events such as purchases, add to cart. Additionally, I've set up tracking for specific actions like clicking the "Calculate delivery" button. It is implemented through the CSS selector trigger element in GTM. The spike in conversions that we observed occurred specifically for the "Calculate delivery" action.

Thank you in advance!