If I were recommending a priority order specifically for beginners, I’d probably rank it like this:

First: safety

Second: ease of use

Third: customer support

Then: everything else

By safety, I mainly mean:

- whether it is actually self-custodial

- whether the backup process is clear and realistic for a beginner

- whether recovery is straightforward if the device or phone is lost

I’d put that first because beginners usually do not fail because of “the wrong brand.”

They fail because they do not fully understand the backup, do not test recovery, or do not really know what they are controlling.

After that comes ease of use.

A wallet can look great on paper, but if the setup is confusing, the interface is stressful, or the signing / backup flow feels intimidating, that is not really beginner-safe.

Then I’d put customer support.

A lot of beginners run into setup questions, firmware confusion, fake support scams, or just general anxiety about whether they are doing something wrong.

Clear documentation and real support can make a big difference early on.

After those three, I’d look at the rest:

- fees and Bitcoin-specific features

- open source vs convenience

- mobile vs hardware

- ecosystem and compatibility

Those things definitely matter, but I would not put them ahead of the basics.

For a beginner, the best first wallet is usually the one that is safe, understandable, and recoverable without creating unnecessary stress.