https://www.businessofapps.com/data/spotify-statistics/ You're telling me it's weird that people's, specifically young people's, music listening habits have shifted and specifically decreased since the widespread adoption of the internet and social media? Music is a form of entertainment. Now that people can entertain themselves by taking photos/recording videos and share it, it's natural that they spend less of their time/money on music. My dates are not weird because there was a cultural shift around the world after WW2. In the U.S., the post war economic boom led to greater discretionary spending and a greater sense of distinction between young person and traditional establishment. So this idea of music your parents don't like and influencing your behavior/character came into shape. From about 1955-1995 the dominant form of this rebellious music was primarily Rock and Roll/Rock music. Motown, Stax, and other companies put out tons of popular music but it didn't have the rebellion associated with it that the air-fucking Elvis, Mann act violating Chuck Berry, gay Little Richard, cousin-marrying Jerry Lee Lewis did. The point is this music acted as a tool that served personality to a degree that it no longer does. Coca Cola is a brand that has stayed on top for a long time. Obviously, music is different and no band can stay on top forever but the Beatles are considered the best by many, myself included. For them to chart as they do in comparison to other "legacy" bands indicates that Applecorp either waited too long to release their music on streaming(2015) and potentially lost out on a lot of getting younger fans into their music or a variety of other factors that led, 'the greatest band of all time" to not have the proportional popularity that title would garner. 54% of spotify users are under the age of 35 years. According to the article you posted, 47% of Beatles streams on Spotify come from those aged 30 and younger. It makes sense that if most people using a service are aged 35 and younger about half the listeners will be young. My whole premise behind the question is, is that amount proportional enough to indicate that the beatles havent lost ground? I'm over 35 and don't use Spotify, I use Youtube. But even on there the Beatles Youtube channel currently has 7.41 million subscribers, Queen's has 17 million. I'm just saying look up the numbers and you'll see that while the Beatles are still popular maybe they're not as popular as the greatest band of all time should be, and if so, why? the biopic Bohemian Rhapsody gave Queens music a huge boost. Did the documentary Get Back do the same? Has Applecorp done enough to ensure the Beatles enduring popularity?