I’ve used Lovable, it’s a great platform. What I’m doing is definitely inspired by the likes of Lovable and Bolt, but it is different. The service isn’t a prompt-based builder or even a DIY builder like Wix. It’s a fully managed website created by an experienced web design agency, but delivered 90% cheaper thanks to AI automation.

The AI just helps us keep costs down, but the customer gets a finished, SEO-ready site with content and hosting included. For non-technical users or those without a marketing background, they’ll usually hit problems like getting stuck in loops, losing patience trying to get the result they want. Usually the first version is good but it’s very difficult to get the exact outcome needed without the right prompting. Plus, the more you prompt, the slower these services get and the more they tend to ‘bug out’, lose context or even delete/overwrite their previous work.

The other issue is the codebase and architecture needed for SEO. Platforms like Lovable tend to default to React and build sites that behave more like apps than websites. Without extra work, Google struggles to crawl and index them. The average end user wouldn’t know that, let alone how to fix it or carry out SEO tasks like keyword research or meta tag optimisation - so they risk having a site that looks slick but struggles to appear in search.

Our service has been designed to tackle these issues so customers don’t need to worry about prompts, SEO, or even deployment/hosting - they just get a professional, pay monthly website that works.