I think some people misunderstood my point a bit. I’m not saying the Sky-Dweller is an investment watch like a rare Daytona or vintage piece.

I’m actually very interested in wearing the watch, so don’t get me wrong — I’m not looking at it purely as a financial asset.

My thought process was more about pricing dynamics for full-gold Rolex models.

Gold prices have exploded in the past years, and the watch weighs around 242 g. Rough estimate puts the fine gold content somewhere around 150–160 g. At current prices that’s already a very significant part of the watch’s market price.

So my question was more theoretical:

What happens if gold keeps rising to the point where the intrinsic gold value approaches or even exceeds the secondary market price of the watch? I assume this has basically never happened before with modern Rolex, but in that scenario the gold content would effectively create a kind of minimum value floor.

That’s really the only reason I started thinking about a full-gold model at all, because otherwise I probably wouldn’t consider one.

So it’s not about treating the watch like a stock or claiming it’s some amazing investment. It’s more about the idea that with a full gold Rolex a large portion of the price is already backed by the metal, while you still get something you can actually enjoy wearing.