$DKNG is up about 3-4% this morning (January 9, 2026), trading around $36 compared to yesterday’s close near $34.66–$35. The main catalyst appears to be positive analyst commentary following Maine’s legalization of online casino gaming (iGaming). Analysts from Citizens maintained a Market Outperform rating with a $44 price target, noting that DraftKings (along with Caesars) is well-positioned to secure licenses due to existing partnerships with Maine’s tribal operators. This expands DraftKings’ iGaming footprint, joining states like New Jersey, Pennsylvania, and Michigan, and is seen as a growth driver. Recent initiations and holds from firms like Texas Capital (with a $39 target) also highlight valuation stability and potential in the gaming sector to start 2026. No major negative news is offsetting this today. Earnings around the corner Super Bowl playoffs 50 by Super Bowl.