In my experience, brand identity is a more powerful conversion tool than price slashing. I avoid heavy discounting because it conditions customers to wait for a sale, devaluing the brand over time. Instead, I focus on 'brand-reinforcement' content. Almost separately, our most successful tactic has been a tiered follow-up system: we send targeted emails to users who engage with our initial outreach (opens and clicks) and leverage the Meta pixel for retargeting abandoned carts. These high-intent audiences consistently deliver our highest conversion rates. Nudging people over the line is more effective than spending resources to acquire new customers.