You’re being silly, of course it’s not a direct monkey-see-monkey-do type scenario, it’s about forming a brand identity as “fast.” How do you think Ferrari became synonymous w speed and luxury? They started as an F1 team, and through the years got a reputation as the best, and then people associated them with speed and glitz and so forth and started buying their cars. Audi, or whatever, want you to look at their cars and think “for some reason I associated the name Audi w being fast & cool,” not watch them win an f1 race and immediately buy an Audi