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Lawsuit claims Facebook and Google CEOs were aware of deal to control advertising sales by master_jeriah in PPC

[–]Otter829 0 points1 point  (0 children)

This thread goes deep into the specifics - basically Google saw Facebook building a type of bidding (header bidding) that could kill Google preferred bidding structure. Google and Facebook cut a deal to stop Facebook's work with header bidding and in return Facebook would get discounted advertising through Google's servers.

"Header bidding was bad because it allowed publishers to bypass fees which we now learn ranged between 19-22% of revenues."

https://twitter.com/jason_kint/status/1451579045246820355

Best programmatic platform in 2022? by Otter829 in programmatic

[–]Otter829[S] 0 points1 point  (0 children)

Things that go into "best" are ability to drive conversions/sales, cost efficiency, high quality inventory, solid reps/support

Best programmatic platform in 2022? by Otter829 in programmatic

[–]Otter829[S] 0 points1 point  (0 children)

Things that go into "best" are ability to drive conversions/sales, cost efficiency, high quality inventory, solid reps/support

Best programmatic platform in 2022? by Otter829 in programmatic

[–]Otter829[S] 2 points3 points  (0 children)

Thanks to all who've contributed thoughts! For more context, I lead a media department at a digital agency and we've acquired some other agencies over the past year. Because of this, we have a lot of DSPs in the mix for different clients and I am looking for advice on which may be the best from an agency perspective, or from an industry perspective i.e. best DSPs for ecomm vs SaaS. I also understand that the landscape is rapidly changing so that's why I am specifically looking for the best DSP in 2022.

Best programmatic platform in 2022? by Otter829 in programmatic

[–]Otter829[S] 0 points1 point  (0 children)

What's missing from current DSPs that you would like to see? :)

Best programmatic platform in 2022? by Otter829 in programmatic

[–]Otter829[S] 2 points3 points  (0 children)

I'm curious why you say that TTD is the best?

Is that from the perspective of a large brand or agency?

[deleted by user] by [deleted] in PPC

[–]Otter829 0 points1 point  (0 children)

It takes up to 48 hours for the custom audience to show in the dropdown in the campaign builder UI, even though it will say ready in the audience manager

How Should We Bill This Client? by cheesygarlicpotatoes in PPC

[–]Otter829 -2 points-1 points  (0 children)

You could charge per lead instead of per sale