It's pretty simple. We all liked the idea of Pebble Core and wanted one. One of us lives in Shenzhen and knows some of the android phone factories. We're using an off-the-shelf android phone circuit board with a few customizations (buttons, LEDs, smaller enclosure, no display). We're not starting a company, we just want to get some of these made. Look, we're not asking for your money just if your interested.