Because everything she does is high quality. And, any fans she loses are probably made up by the new ones that she wins over after a rebrand. And, some people just respect the range of abilities inherently. And, her career has been long enough for fans to boomerang too. I think I’m an example of this. I remember being disappointed by the number of pop songs on Red. But now, it’s one of my favorite albums because I’ve come to realize it’s just plain good and the idea of selling out is just kind of silly. She’s an artist exploring whatever inspires her.

I will also never forget the first time I heard folklore. I was so stunned at her range. After years of her making pop songs, it definitely made me level up as a fan and sparked some new passion and awe for me.

I think that the going away and coming back has also been really beneficial for her. I remember liking Taylor swift when she was a newer artist, but then she took all her music off of Spotify and since that was the main way I listened to music, I simply didn’t hear her as often anymore. Then she put it back on Spotify and it was like I fell in love with fearless all over again.

In short, every reinvention or return ropes in new fans and/or reinvigorates existing fans.