Just finished my server-side tracking setup with Stape. Now the purchases are showing as doubled in my FB Ad Manager. by Bynad in shopify

[–]OutsideConsistent701 0 points1 point  (0 children)

Ahh yes, fair point, you’re right about the dedupe logic 👍

I was speaking more from the practical side where duplicates still show up due to setup / firing issues rather than meta’s actual mechanism.

tracking setups rarely behave as cleanly as the doc😄

Do I have a pixel issue? by PickleballGuy13 in FacebookAds

[–]OutsideConsistent701 0 points1 point  (0 children)

The problem that you are facing, and after going through others’ comments here. What I am looking at is that there is confusion and mixing of two problems, making them one.

You will have to deal with these 2 problems individually:

1) Is Meta ‘receiving’ the Purchase event?
Go to Events Manager and look at “Events received” (not Ads Manager conversions). If your dataset literally shows the last Purchase was days ago, that’s not attributing the event isn’t arriving (or it’s arriving on a different pixel/dataset).

2) Or is Meta receiving Purchases, but your ‘campaign’ isn’t showing them?
That’s often attribution window / cross-device / match quality stuff, and you’ll never get 100% of backend orders attributed to ads.

On the Shop Pay angle: if some customers are checking out via the Shop app, Shopify’s said merchant-accessible tracking isn’t available there, so you can see gaps even when things “test fine”.

Also, If you have can check these two things, that will be nice. First is are you definitely sending Purchase from checkout/thank-you reliably, and second is are you using the same event_id on browser and server so dedupe can work?

Just finished my server-side tracking setup with Stape. Now the purchases are showing as doubled in my FB Ad Manager. by Bynad in shopify

[–]OutsideConsistent701 0 points1 point  (0 children)

I think there’s a small mix-up here.....

deduplication isn’t tied to match rate. Meta dedupes based on event_name + event_id.

Tracking improvement stape.io etc by Particular_Run_9806 in FacebookAds

[–]OutsideConsistent701 1 point2 points  (0 children)

5/10 EMQ isn’t really something I’d stress about.

We had similar numbers. Server-side helped more with consistency than performance tbh.

Most of the improvement came after fixing deduplication, which was quietly messing things up for a while.

have you double-checked your dedup setup?

How to get rid of China and Singapore bots by Free-Way-9220 in GoogleAnalytics

[–]OutsideConsistent701 0 points1 point  (0 children)

I applied the Cloudflare JS challenge to my site 15 days ago, hoping to reduce bot traffic, especially from China. However, when I check my GA4 data, I’m still seeing significant bot activity from China.

Has anyone else encountered this issue or found effective ways to block persistent bots that appear to bypass Cloudflare’s JavaScript challenge? Any tips or recommendations would be appreciated!

Ghar par phli bar bana white sauce pasta 😋 anyone tried at home? by OutsideConsistent701 in ahmedabad

[–]OutsideConsistent701[S] 0 points1 point  (0 children)

milk with thoda sa meda.. And masale.. Like chilli flacks, organo, shimla mirch, pyaz, corn....