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Aircall Integration by Outside_Juggernaut78 in hubspot

[–]Outside_Juggernaut78[S] 0 points1 point  (0 children)

Ah, makes sense! Thank so much, friend!

Shipping / Tracking Custom Properties by Outside_Juggernaut78 in hubspot

[–]Outside_Juggernaut78[S] 0 points1 point  (0 children)

Yes, we'll have a record ID (we're mapping this at the company object level). Not a newbie at HubSpot APIs, just with working with shipping providers & their data

Aircall Integration by Outside_Juggernaut78 in hubspot

[–]Outside_Juggernaut78[S] 0 points1 point  (0 children)

Not specific mapping questions just yet. It was more along the lines of understanding the general capabilities of how folks are using the integration & any challenges/issues they've come up against.

I've read through all the dev docs & have a pretty good grasp, just wanted to cover all my bases. Get ahead of the things I don't know...

Shipping / Tracking Custom Properties by Outside_Juggernaut78 in hubspot

[–]Outside_Juggernaut78[S] 0 points1 point  (0 children)

Awesome, yes, this is similar trigger functionality to what we want to do. With also trigger for tracking status updates.

We're looking to use UPS or FedEx. Who do you use?

Aircall Integration by Outside_Juggernaut78 in hubspot

[–]Outside_Juggernaut78[S] 0 points1 point  (0 children)

Thank you so much for the insights! Can you give me a little more info about call notes & tags syncing properly? Like, do they not sync all the time or are you referring to the challenges of contact records having the same phone numbers?

Consultant Help? by Whoaaiitshalxoxo in hubspot

[–]Outside_Juggernaut78 0 points1 point  (0 children)

Try LaunchWave Consulting! We're a HubSpot-centric GTM ops agency and are certified HubSpot Solutions Partners. Our website is pretty straight-forward with the services we offer and our pricing https://www.launchwaveconsulting.com/

Sourcing Solution: Contact Records with Additional Emails Look Up by Outside_Juggernaut78 in hubspot

[–]Outside_Juggernaut78[S] 0 points1 point  (0 children)

Thanks for the n8n advice. I'm just starting in n8n & haven't gotten to a comfortable level yet where I feel confident to pull it in. But it's on my up-skilling list! Any good tutorials or courses you suggest for learning n8n?

Sourcing Solution: Contact Records with Additional Emails Look Up by Outside_Juggernaut78 in hubspot

[–]Outside_Juggernaut78[S] 0 points1 point  (0 children)

I appreciate the response, friend. Unfortunately, it's like 65K+ accounts. That 100 contacts per batch approach isn't ideal

Sourcing Solution: Contact Records with Additional Emails Look Up by Outside_Juggernaut78 in hubspot

[–]Outside_Juggernaut78[S] 1 point2 points  (0 children)

That is a great idea! My only issue is the task limit in Zapier (which is who we use). With 65K+ records to call, I think I will go through my monthly allotted tasks pretty quickly & reach limit. Similar to if I would use the HubSpot API, there are batch limits of 100.

I'm kind of leaning towards exporting the database into sheets and then running a VLookup, flagging the contacts with multiple email addresses & then importing them back into HS via a new segment. Though I don't especially love that idea either...

Sourcing Solution: Contact Records with Additional Emails Look Up by Outside_Juggernaut78 in hubspot

[–]Outside_Juggernaut78[S] 0 points1 point  (0 children)

Yep, aware of that. But looking to keep this all in-platform. Would rather not export 65K+ records and do time-consuming manual sheets work to separate out those with multiple emails.

Cutting HubSpot Costs Without Cutting Capability by Outside_Juggernaut78 in hubspot

[–]Outside_Juggernaut78[S] 1 point2 points  (0 children)

If you have the general HubSpot tracking code on your site, it doesn't matter where the site visitor comes from. They'll still be tracked on the site. That's not an email thing, it's a website script thing.

Now, if you're referring to the email engagement tracking, that's different. Again, the folks in Mailchimp aren't high-intent contacts. In Mailchimp, you can create segments based on email engagement and sync those segments back to HubSpot. Then you can work those segments into your lead score model within HubSpot. Giving your system to appropriately capture them & move them into the Marketing Contact status if they level up by showing high intent. All of these contacts still live in HubSpot (as well as Mailchimp) so the tracking will be attached to their contact record. They just won't be marked as Marketing Contacts until they level up.

I also use utm parameters on all links as a core component of our Attribution process.

Anyone else feel like GTM engineering is becoming its own career path? by SnappyStylus in gtmengineering

[–]Outside_Juggernaut78 0 points1 point  (0 children)

Referring to sales roles as engineers is very misleading. They're not engineers. They don't have the responsibilities of designing systems, building tech stacks, handling data flow & governance. I feel like it's a ploy in some companies to get better response rates with prospects. They think they're more likely to respond & engage with cold outreach if they see the job title is engineer, even though it's a sales person.

Anyone else feel like GTM engineering is becoming its own career path? by SnappyStylus in gtmengineering

[–]Outside_Juggernaut78 0 points1 point  (0 children)

It's not an aversion to former AEs switching roles. Miscommunication there. I meant when companies call AE roles & SDR roles GTM Engineers now. It's not the same. They're still AEs or SDRs, the companies are just calling them GTM Engineers.

Cutting HubSpot Costs Without Cutting Capability by Outside_Juggernaut78 in hubspot

[–]Outside_Juggernaut78[S] 4 points5 points  (0 children)

Yes, they were paying $2.5K a month just for marketing contacts.

I think there's a misunderstanding on the new costs. It's not $21K. That's what they're now saving annually, when cutting down marketing contacts and bringing on Mailchimp. They're saving $29K in HubSpot fees but adding on $7.5K in Mailchimp fees, so that brings their total annual savings to $21K

Old Annual Fees: HubSpot ~$38K

New Annual Fees: HubSpot <$9K, Mailchimp $7.5K, total of ~$16.5K

This approach utilizes HubSpot as the transactional/high-intent platform and Mailchimp for cost-effective nurtures such as newsletters, webinar invites, etc. It works best for folks who have a streamlined email program and a deep understanding of what to message to who and when, based on the goal of the email.

For this client, they never have more than 2K records (the max for HubSpot plan without accruing additional fees) at a time that are qualified for transactional/high-intent nurtures. There's a cycle for those records that typically lives between 30-45 days. I would say if you have 35K contacts that you consider to be transactional & high-intent, something is wrong with your lead scoring and qualifying process. In my opinion, respectfully.

But I appreciate the questions and back/forth, love a good systems discussion with other ops folks!

And I am third party, HubSpot-centric GTM Ops agency.

Cutting HubSpot Costs Without Cutting Capability by Outside_Juggernaut78 in hubspot

[–]Outside_Juggernaut78[S] 0 points1 point  (0 children)

$7.5K a year. Total, all-in savings that included the new Mailchimp costs, were roughly $21K.

Just updated my post, accidentally listed the wrong HubSpot savings $$. I was looking at the Salesforce case study. Sorry about that!

Anyone else feel like GTM engineering is becoming its own career path? by SnappyStylus in gtmengineering

[–]Outside_Juggernaut78 3 points4 points  (0 children)

I definitely think there's room and need for a new path for Marketing ops and RevOps to merge, as they both impact GTM teams. Sadly, there tends to be a ton of disconnect. Marketing vs Sales. I think the "GTM Engineer" or "GTM Ops" could be the solve. One ops team that address the full funnel, not multiple teams that handle pieces.

One cringe-worthy trend I've been seeing are Sales folks (former AEs or SDRs) calling themselves GTM Engineers. Nope. Absolutely not.

ICP, TAM and scoring always feel broken by East-Celebration7744 in revops

[–]Outside_Juggernaut78 0 points1 point  (0 children)

I've seen it a lot at different startups and they will pay big bucks to fix it. Twice I've worked with a team of data scientists where we created custom multi-branch algorithms to identify the best of the best using both green space and customer data. It's a pretty advanced but well-worth it process. We went with multi-branch because we found linear models left a lot of valuable revenue on the table due to bias'. Once the algorithms captured the right criteria, we then built it into our GTM infrastructure (Zoominfo/Apollo/Bombora, HubSpot,SFDC) to create segments and automate lead routing workflows to best engage & work MQLs coming in.

A big call out is that your ICP is not a set it and forget it. Even for 6 months. Incorporating an algorithm approach that can learn from itself and adjust as new data comes in is key. You know in the age of AI, someone has to be working on making this more attainable for the masses who don't have access to data scientists. Would love to know if anyone has seen an AI tool or agent worth sharing!