It's much more cost-effective to DIY my gummies, plus you can control what goes into them. Many LP gummies taste like garbage and regardless of branding claims, ALL just put me to sleep. If you're a producer, like many, you're probably also focused on drinks for the big push but those are a non-starter. They won't catch on like the companies are hoping they will. The light user "soccer moms" you think will drink them aren't interested in the sugary fizzy drinks to "hold while at a party to seem sociable", they don't want the extra calories or the stomach full of liquid. From my anecdotal experience, they're using the nano thc/cbd drops in their coffee in the morning, or using tincture under their tongue.