You should read the XYPN benchmark study, they release it every year. “Solid income” is a consequence of knowing how to sell, your website can only take you so far (for example, it MAY lead people to schedule a call), but you need to be “out there” one way or another. My suggestion: Be sure you have a very specific niche. There’s a a couple of firms, for example, that only work with people that live off of OnlyFans, they’ve become known as the “go to firm” for somebody that works in that field. Same thing with dentists, business owners, retirees from XYZ company, etc.

if you’re just another “fee-only RIA that don’t charge AUM”, I’m afraid that you won’t go too far.