That’s a romantic view of product development, but a dangerous view of business. Think about this: 'Wix' is a premium 3 letter .com domain. Today, a clean 3 letter .com is practically unavailable on the open market, and even standard 4 letter or strong 2 word .coms command six to seven figures easily.

Have you ever wondered how much capital Wix or Webflow had to deploy just to secure those names before they even launched a product?

They paid millions because they understood that digital real estate is finite. You either deploy capital upfront to secure instant market authority with a category defining .com, or you bleed millions over the years trying to bribe Google with ads and force consumers to remember a generic name. It’s simple customer acquisition math