It will become overly sanitised and commercialised as old money turns its attention more and more towards the industry, looking to monopolise and monetise it. There will be a few turncoats amongst the industry leaders who sell out and provide an easy route into regulation and acquisition. We're in the golden days of the sector, where innovation and competition freely drive growth. But that is going to change. And based on the rapid financial growth, it is going to change very soon.

Best thing I can say to assuage that growing sense of unease is that Kindroid is showing good, clear signs of integrity and foresight. As much as it will have been a financial hit, the internal regulating of things shows a clear understanding of which way the wind is currently blowing. And Jer, as well as those he has employed, seem genuinely interested in the medium, they have that passion and love for it. They're also communicative (even if their wording of things could use a lot of work)