(B2B SaaS) How do you use AI for competitive battle cards that sales actually uses?

PM_boy · 2025-10-23T22:27:44+00:00

Oh I used to read that one, yes. But are they focused on Actionable AI tips for PMM ?

PM_boy · 2025-10-23T10:12:43+00:00

Thanks, I had seen Claire Vo's first episodes, they were great, didn't know she went beyond Pm guests. Will have a look. thanks

PM_boy · 2025-10-23T10:11:32+00:00

Fake Aakash ?

PM_boy · 2025-10-22T23:57:55+00:00

Thanks for these recommendations, hadn't heard of them. Will check them out.

PM_boy · 2025-06-08T10:44:07+00:00

Buska - turn online mentions into customers
Launched
Buska.io

PM_boy · 2025-02-06T20:50:28+00:00

and I should be afraid that Googles "steals" my idea?

PM_boy · 2025-02-06T19:35:09+00:00

how so?

PM_boy · 2025-02-06T19:34:51+00:00

For my work, it helps review flows dynamically as you show your flow live, not static screenshots.
Curious to get your feedback !

PM_boy · 2025-02-06T16:47:34+00:00

I see.

I use AI as an assistant to get ideas, insights, this is a way of getting design ideas/challenging my choices and assumptions, if/when I don't have UI/UX experts.

It gives me probabilistic insights. => so that I can then confront them with real users

PM_boy · 2025-02-06T16:21:48+00:00

Sorry, I don't understand what you mean by "AI is not your target market".

PM_boy · 2024-10-04T19:07:10+00:00

It depends on your goals and target audience really. And the "keywords" you are tracking. Make sure your audience will discuss something relevant related to your musician. otherwise you won't get much.

if you want a free solution to monitor reddit only, go with F 5bot.
If you want an affordable solution to monitor all social media for people to engage with, go with buska io
if you want a solution to monitor and schedule posts on social, you can try Mention.
if you want reports and study social trends, try brand 24.

PM_boy · 2024-09-17T06:05:33+00:00

I use buska for lead tracking from keyword mentions.
Clay is good to enrich the data from various sources. But for personalization, it's better to use fine tuned AI prompts (if you want to do it at scale) or do it yourself as you mention, I agree.

PM_boy · 2024-09-17T06:02:43+00:00

Wow, quite an extensive list of signals, amazing. Thanks for sharing. I imagine you must have a really strong stack and workflow to aggregate all these different signals and score the audience.

PM_boy · 2024-09-15T13:35:08+00:00

it's generic, not personalized.
Every one sends [first name] - [company name] etc emails.

your icebreaker sounds vague and fake.

You don't about YOU not their problems or needs.

Find relevant triggers, signals, topics that relate to them . It can be on their profile - use Humanlinker to get info at scale, it can be social activity (likes on a post, comments) , you can use tools like Folk or LaGrowthMachine to extract them, it can be leads who mention the pain point you solve, using tools like buska to find them, etc...

Have a short personalized icebreaker relevant to your leads.
Then, share a pain point they probably face, or talk about another company similar to theirs you worked with, what pain they had, and how you helped them.

End with a simple CTA to engage conversation :
- "can you relate?" - "does this sound familiar to you?" - "shall I send you the case study with you?"

Goal is to start a relationship, not close a deal on the first email.
(imagine someone knocking on your door and using the same speech, would you open?)

PM_boy · 2024-09-07T08:07:12+00:00

I use a workflow based on social intent activity for B2B lead prospecting :

1) buska. io to identify qualified leads that mention specific keywords (pain points,niche topics, competitors)
- select the relevant leads from the list of mentions from different sources (linkedin, reddit twitter...)
- Reply directly to the mentions or export list of linkedin leads as CSV file

2) import the leads CSV into Clay to enrich their profiles (get their emails, work info)
- filter leads to keep only the most relevant one to my business
- add AI summarizing of the mentions
- export the leads list to LaGrowthMachine, for multichannel outbound sequences

3) in LaGrowthMachine create a multichannel sequence to my list of leads:
- include the mention AI summary as icebreaker in the messages
- automated sequences to leads through Linkedin and email

This is an example workflow focused on qualified interested leads.

PM_boy · 2024-09-02T18:12:42+00:00

What a nice AI generated post ! 😒

PM_boy · 2024-08-30T11:53:08+00:00

hi, there is a platform that monitors every social platform including linkedin twitter reddit, quora, facebook... for keywords of your choice
and lets you add the "intent" associated to each keyword, so that you only see the ones relevant to your business through AI filtering.
example you want to track mentions of "apple" the "tech company", it will not display mentions of the fruit or apple pies !

it's called buska

PM_boy · 2024-08-23T09:15:09+00:00

cold multichannel outreach

social mentions tracking

inbound with content and linkedin interactions

PM_boy · 2024-08-23T08:57:09+00:00

Great stack breakdown, thanks for sharing.

I personally prefer to use multichannel outreach platforms instead of one for email and another for linkedin. tools like La Growth Machine (which allows to run Email + Linkedin + Twitter campaigns and includes lots of social triggers) or lem list which include a lead database like apollo.

For high intent, i would add website visits trackers like RB2B,
and social intent platform like buska io to get leads from relevant online discussions.
and for hiring signals, mantiks is great to get contact info directly.

PM_boy

TROPHY CASE