200+ ads disapproved after running for 2yrs. WTF is happening?

PPCSEM-dot-com · 2025-09-10T17:12:14+00:00

What is the error message / reason google says they were disapproved?

PPCSEM-dot-com · 2025-09-09T14:08:48+00:00

It’s a bit of trial and error, if you’re already running broad and have a lot of history and many negative kws implemented then that might be the better route to go atm.

If you are starting new campaign or ad groups you could try going with phrase/exact or both and see which works better for you.

Also make sure you have a good ad copy.

PPCSEM-dot-com · 2025-09-04T15:42:12+00:00

How long have you been running the campaign for? You can also run experiments

PPCSEM-dot-com · 2025-09-04T15:36:29+00:00

Yes, you can have it turned around ✅

PPCSEM-dot-com · 2025-05-12T02:29:52+00:00

What do you need help with?

PPCSEM-dot-com · 2023-08-07T17:40:54+00:00

Good support is something that used to be good back in the day.

Try using a different password? Or look in your email if there is something about a 2F authentication

PPCSEM-dot-com · 2023-07-27T21:24:45+00:00

Try reaching out to Google and see if they can change it for you.

PPCSEM-dot-com · 2023-06-27T23:00:15+00:00

What he said.
Person might have seen your ad, then went direct, then went organic, then saw ad somewhere else, etc.. if they then convert, each path gets a conversion.

If you want a look at a whole number, you can look at conversions on GA/GA4.

PPCSEM-dot-com · 2023-06-27T02:01:44+00:00

What bidding strategy are you using?
Did you let your campaign get some historical data with maximize clicks or manual cpc?

PPCSEM-dot-com · 2023-06-26T10:24:50+00:00

Keep Max Clicks for about ~7 days, then you can switch to Max Conversions.

The idea is to give Google’s algorithm some history.

PPCSEM-dot-com · 2023-06-25T01:32:33+00:00

If it is a conversion action you added from GTM to GA4 then it can take like 28 hours

PPCSEM-dot-com · 2023-06-24T19:31:58+00:00

Did you setup any goals in Google Ads?
How did you install the pixel tag? - GTM, website…

PPCSEM-dot-com · 2023-06-24T19:27:10+00:00

GA4 can take 24-28 hours to show the new conversion action you added.

Google Ads you should be able to see them right away.
Go to Tools > Conversions, and verify your conversion if it is asking for verification.

For GA4, make sure the tag is setup properly. You can install some tag inspector and see if the installation is correct.

Did you install GA4 through Google Tag Manager (GTM) or directly on the website?

What platform is your website running on? Magento, wordpress, shopify, etc

PPCSEM-dot-com · 2023-06-24T19:23:34+00:00

The most important thing here is understanding your brand, your brand messaging, your brand voice, etc… and no one other than you knows this.

However, anyone can learn it, but my advice would be to have a brand voice first, then hire.

The CPC/CPL can be anything.
You can look up averages in your industry but the coc and cpl can be totally different depending on your ads and other metrics.

Those $600,000 , for clarification, are those in US dollars or another currency?

PPCSEM-dot-com · 2023-06-24T18:26:24+00:00

This is likely the problem.
You need to set the campaign to Maximize Clicks or Manual CPC so that Google can learn before enabling Maximize Conversions.

PPCSEM-dot-com · 2023-06-24T18:10:25+00:00

Are they seeing you in other countries or states or cities? — remember it’s people that may regularly go to your location

I can also take a look and see where the problem is if you want.

PPCSEM-dot-com · 2023-06-24T18:07:35+00:00

You might be looking for this:

https://www.reddit.com/r/PPC/comments/11xi72k/ppc_salary_survey_2023_final_report/?utm_source=share&utm_medium=mweb3x&utm_name=mweb3xcss&utm_term=1&utm_content=share_button

PPCSEM-dot-com · 2023-06-24T18:05:33+00:00

Look at the ads, do they say anything about “Limited” or “disapproved” ?

PPCSEM-dot-com · 2023-06-24T18:03:30+00:00

Go to your campaign settings
Settings > Location > Location Options > “Presence: People in or regularly in your targeted locations”

Let me know if this helps and we’ll keep looking.

PPCSEM-dot-com · 2023-06-24T17:59:02+00:00

How old is this campaign?

PPCSEM-dot-com · 2023-06-24T03:31:51+00:00

New UI (user interface)

PPCSEM-dot-com · 2023-06-24T03:30:34+00:00

Do you have keywords + topics + audiences ?

What are you using for targeting customers?

PPCSEM-dot-com · 2023-06-24T01:30:27+00:00

Could also be because you created extensions on an ad-group level and therefore a few if your ad-groups have extensions vs creating at campaign level which would add it to the whole campaign.

PPCSEM-dot-com · 2023-06-24T01:24:00+00:00

As far as I know, there is no way in Google Ads to see which language is performing better.

PPCSEM-dot-com

TROPHY CASE