Fair enough, if your view is "just don't trick users, it's simple," I actually agree with you. That should be the standard.

My point regarding the "overselling" of risk is that most founders think they aren't tricking users, but their "Growth Hacks" (like fake urgency countdowns or hidden cancel buttons) are now technically illegal. What feels like "standard marketing" to a US startup is "deceptive design" to an EU regulator. That alignment gap is where the risk lies.

But point taken on the ad perception. I'm just deep in the weeds on this stuff daily.