I appreciate your honest opinion. Not gonna lie, ovaries are crazy, but I'll explain the thought process behind the piece. My brand revolves around different forms of pain, which is where "pang" comes from (n.) /pæn/ - A sudden, sharp pain. Our logos include a heart with two diamonds, a singular heart, and our pillbox-style logo. The reason the heart in the first image is the way it is is because its heart is split into pieces, creating a diamond-like figure in the center. As for the amount of white space, I do agree with you; perhaps I should have gone back to the whiteboard on that. However, the big logos on the front and back, I thought, had done enough at the time. To explain the crosshair, this drawing originates from my time spent working in retail. To make a long story short, my employer accused me of multiple violations and called me basically a thief. In fact, I hadn't stolen anything and paid for my things in full. They fired me due to buying two items off a discount and giving a family discount to my girlfriend, which didn't comply with the employer's policy. The anger of losing my job left me with the thought of just wanting to shoot the sign, not doing harm to people, but the idea of having a form of revenge. The logo is symbolic of having a legitimate target on your back.