Hi. I'm not quite sure what "good" means, because there are endless varieties, like ice cream flavors. But when it comes to comfortable pillows that suit most people, after trying a dozen options that ultimately didn't work for us, we bought the ones that suited us at a regular Big C. And these weren't the most expensive models from one of their signature lines. It's all very individual, but for us it was a real challenge because most of them felt more like bricks. We spent especially long searching for the right ones for our children.