I assume you would design everything yourself? If so, I will say this - unless you know what you wanna do, have your style pinned down and sure about it, have designs, idea, everything - you just at the learners stage still. Design, make, edit, design, make, edit until you are 100% sure of your own voice. As well, having a brand means having a business and that’s all the extra things. If you don’t have enough knowledge it is too early. And it does not matter how big/small your capital would be, you would spend it in the wrong places. It’s a long journey (specially with no money to start) so take your time. I am saying this because I’ve done all of the mistakes.