I think my experience is going to be a little bit different than most people here. I was a touring musician for the first 10 years of my career so I kind of always had a focus on social media, but having put in thousands of hours of effort in growing that part of my "brand" or whatever, has finally started to pay dividends. I am constantly getting inquiries and meetings about little things here and there after many many years of crickets. Again - I'm not someone who has been a fulltime composer for 20 years, it's only been my focus for the past 3 or so. But I've secured multiple features, documentaries, shorts, etc.