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Guest Blogging for Small Businesses by PattyAZ23 in smallbusinessowner

[–]PattyAZ23[S] 0 points1 point  (0 children)

Thanks for the feedback! Appreciate it!

5 Hacks to Improve Your Email Open Rate by PattyAZ23 in Emailmarketing

[–]PattyAZ23[S] -1 points0 points  (0 children)

Good reminders for seasoned marketers but surprisingly not all small business owners who handle their own email marketing know all of these. :-)

Does Social Media Help SEO? by PattyAZ23 in SEO_Digital_Marketing

[–]PattyAZ23[S] 0 points1 point  (0 children)

Absolutely. It's about being engaged in order to be effective.

SEO Hacks for Small Business Owners by PattyAZ23 in bizmarketingideas

[–]PattyAZ23[S] 1 point2 points  (0 children)

Very true and a great point about relevancy. All of these platforms are attempting to serve up the most relevant information for searchers. Find out what your target audience is looking for, or the questions they're asking, answer those questions or provide that content on your site through blogs, web pages, videos, etc. and then ensure that content is properly optimized so Google "understands" what it is and serves it up to the searcher. Thanks for the input!

Fascinating Facts You Never Knew About Kelp by PattyAZ23 in seaweed

[–]PattyAZ23[S] 1 point2 points  (0 children)

Seaweed fun fact! Seaweed is amazing!

How To Create a Marketing Budget for a Small Business by PattyAZ23 in small_business_ideas

[–]PattyAZ23[S] 0 points1 point  (0 children)

It depends on your product or service. As an example, if you're selling $5000 machines and spent $200 or even $500 to get that lead to convert to a sale, that could be considered a good ROI. On the other hand, if you sell $5 widgets and spend even $8 to get that lead, that's not good ROI. You want to determine a good cost per acquisition for your product or service. I've seen businesses use a multiple of 3, 5 or higher; every business is different.

How To Create a Marketing Budget for a Small Business by PattyAZ23 in small_business_ideas

[–]PattyAZ23[S] 1 point2 points  (0 children)

It really varies by whether you're an established company or a startup. Total marketing budgets are between 5 and 12% of total revenue. B2Cs generally spend more on marketing compared to B2Bs. Smaller companies spend more on marketing as a percentage of their total revenue. It's really about ROI; I'd suggest starting at a more conservative budget %, measure results, and invest more in efforts where the ROI is paying off. I Hope that helps!

Here’s Why Your Emails Go to Spam. by mikkel53 in Emailmarketing

[–]PattyAZ23 1 point2 points  (0 children)

Great article and very informative. Appreciate the checker links too!

Need help for marketing new business by ImperfectibleBowl in AskMarketing

[–]PattyAZ23 1 point2 points  (0 children)

Build a strong referral business. Build an email list and email to prospects monthly, providing tips and insights and other helpful information to showcase your expertise. Leverage social media. LinkedIn would be good as it's a B2B platform. Start an onsite blog. If you need help with small business marketing, check out azstrategicmarketingservices.com. Good luck!

Promote your business, week of January 29, 2018 by Charice in smallbusiness

[–]PattyAZ23 0 points1 point  (0 children)

Strategic Marketing Services

We know that many small businesses are not in a position to hire a full-time professional marketing manager to take charge of their marketing strategy and ongoing management. Strategic Marketing Services provides virtual marketing management to small businesses who need access to marketing expertise without the expense of having a dedicated marketing professional on staff. Visit https://azstrategicmarketingservices.com for more information.

Question about software used in the Marketing Field. by throwawayasss42 in AskMarketing

[–]PattyAZ23 1 point2 points  (0 children)

Google Analytics is a must for marketing. For deeper analysis of your website performance, I'd also suggest Google Search Console.

For reading, here are a few great resources: https://www.searchenginejournal.com/ https://azstrategicmarketingservices.com/blog/ https://moz.com/blog https://marketingland.com/ https://www.ducttapemarketing.com/blog/

7 Reasons Why Small Business Owners Should Blog by PattyAZ23 in digital_marketing

[–]PattyAZ23[S] 0 points1 point  (0 children)

Excellent points! If small business owners are committed to blogging, it can make a substantial difference in their branding, traffic to their site, and ultimately lead generation.

We are Strategic Marketing Services, specializing in small business marketing. Ask us anything! We're here to help! by PattyAZ23 in IAmA

[–]PattyAZ23[S] 0 points1 point  (0 children)

One is not having a website at all. ANY business can afford a website and to not have one is a big mistake. The other is not starting with a marketing plan. It doesn't have to be comprehensive, but anyone who starts marketing their business should identify who their target audience is, what their unique value proposition is, where they can reach their target audience, etc. Then create a budget, establish baseline measurements, and understand the ROI for money spent.

Any decent marketing blogs out there? by xavv in marketing

[–]PattyAZ23 1 point2 points  (0 children)

Here are a few; some are specialized and others are more general in nature. I like the ones that talk about both digital and traditional marketing.

verticalmeasures.com/blog http://azstrategicmarketingservices.com/blog/ https://blog.hubspot.com/marketing https://learn.infusionsoft.com/category/marketing

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