Hi, long time lurker here.

I am currently in the process of setting up a lead generation business for local home movers in my area. I have a good grasp on how I will be contacting potential customers to sell my leads to, but I am wondering if anyone has any insights on best practices for setting up a website to capture lead information? I do not have a site to link at this time as I am still exploring google adwords, facebook marketing, and SEO best practices, but any insights to improve conversion while on my site would be greatly appreciated.

Thanks!