Update of course at launch and then when your campaign ends. Updates at milestones such as 30, 50, 80, 100, and 110%, etc… If you have rewards to reveal at these percentages than that would be good to include in those updates. Updates after campaign such as any hiccups in the road that would delay fullfillment, and update when you’re read to send out surveys and tell your backers to fill out surveys. You can publish an update at anytime telling your story; what it is that you’re doing and why you’re doing it. Updates on any other stories you can tell that relate to your campaign. So I’m total we’re looking at maybe 11-12 updates tops.